¡Hola 👋! This is Sofia, a designer who believes beauty and emotion are usability's best allies.
I combine my graphic design training, years of hands-on UX and UI experience with a passion for uniting form and function as well as user and business goals.
From zeros to heroes: A startup's first design system
How a small team in a fast paced startup managed to launch a redesign with a systematic approach.
2020
Product design
Design systems
Creating an eCommerce experience for Maruja
How a group of designers and developers created a bespoke webshop to help a small business stay afloat
2020
UX/UI design
Ecommerce
Learnings from designing conversational UIs for a year
How the conversational interfaces team influenced the way top companies in Belgium use Chatbots
2018
UX/UI design
Raising awareness of Firestone's heritage with a webapp
Fun gamification and a vintage branding drove the Firestone Indy500 digital campaign to the podium.
2018
UX/UI design
Visual design
A streaming app for kids, a design lesson for me
I had the chance to complete a challenging brief: an app, in an interesting device, for children, in less than 12 hours.
2019
Product design
Brand design
A social experiment: A planner integration for Facebook
How I helped create a Facebook extension to help us busy people meet
2018
UX/UI design