📍 Argentinian born, Barcelona based
🌎 Multicultural designer with 9+ years of experience designing for companies and individuals from South America to the US, and Europe

🗺 4 years of working remotely and counting. Currently @Buffer
🔧 Working experience as a team of one but also as lead designer, UI and design systems specialist, and all-round generalist in larger teams
💬 I founded Nosotras Hablamos Design, a non-profit community of Spanish-speaking women who improve their English by discussing design

Learn more about my experience, studies, and the like in my LinkedIn

What I value
Kindness and care above all
I thrive in environments that encourage caring about people (teammates and users), over processes. Kindness, empathy, and generosity are the values I look for and try to practice the most.

Learning and empowering others
In making a product, we learn and teach others even if we don't realize it. I enjoy that process and seek collaboration. I thrive in open environments full of constructive feedback, gratefulness, and trust. 

Curiosity and creativity with a purpose
I believe in listening, testing, and listening again. In checking my assumptions and being open to being wrong just as much as to being right. I still face every project the same way I did when I was just starting, eyes wide open, ready to ask questions and collaborate.

Form and function
I'm confident that pure function is not enough to improve human lives. We are emotional beings that connect with our products and services beyond what they allow us to do (or do for us). I design for that connection and avoid situations where shipping fast means compromises these values.

Some extras about me
• I love typography and design history. I taught Typography as a teaching assistant for a couple of years at the University of Buenos Aires. I had so much fun doing it and still miss it! I try to keep my passion for teaching alive by coaching starting designers.
• I love traveling and enjoy the perks of remote work. That's one reason why my husband, cat, and I moved to Europe almost six years ago.
• In my spare time, I enjoy sci-fi everything: books, films, videogames... also cooking (and eating) pastries.

Thanks for stopping by! Here's my email if you'd like to chat about cats, design, black holes, or if you have a cool project that can use a designer: sofiatoso@gmail.com

Sof 👋
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