Turning movement into action: A big yoga proyect

2019 @Radikal Branding

I worked on this branding project during my stay at the Radikal agency. It was great to be part of a team that was so committed to making local business thrive.

This project was done for a Yoga initiative in the city. The formula is simple: the revenue from three big outdoors yoga sessions go in full to the municipality where the project takes place. The funds are then used to purchase something for the community or aΒ charity that benefits the municipality.

The concept is based on the bricks that are used in Yoga but also as a symbol of building places for the community. It's rooted in the idea of taking yoga to the streets.
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