This concept was done at Radikal. The agency was approached for its expertise creating amazing webshops using Shopify, not only visually (which is my responsibility) but technically, making it accessible to shop owners no matter their size or experience online.
Stephan Schneider is a renowned designer based in Antwerp, with a solid, timeless style, that focusses on quality and wearability instead of flashy-ness and trends.
With this idea in mind, and having a strong branding to work with, the path was easy to chose. Keep it simple and timeless but adding a texture and depth to the screen. His collections are so put together, pieces are connected and tailored fabrics are shared, so creating a story that understands this was also crucial. It was about relationships and sharing the details.
It was a brand choice to stay away from web based stores for the moment, but this project was still a joy to work with, as it allowed me to translate the brand's essence not only to UI but to movement.