Shopify Meetup Antwerp

Radikal was the host of the first Shopify meetup in Antwerp. My role was to create an identity for the festival (complete branding), apply it to social media, printable material and email campaigns for promotion, design the presentations and animations for screens, goodie bag with stickers, banners and flags, t-shirts and more. The challenge was to create an identity that was different from Radikal's but still remain a child of it. We also had to incorporate Shopify's spirit into it. That was the base for the color choice, which is also very striking and calls your attention, specially online where we needed to stand out from the crowd. Geometry was used as an important element to show the technical approach Radikal has to designing shops, but it is also very playful and opens the system, so it's never boring, it mutates and adapts to the medium. It was one of the best design projects to be involved in, with creative freedom and the support and enthusiasm from your team, it can't go wrong. The meetup was a success! Almost sold out, the venue was packed with Shopify shop owners.