A Dog's Wish

A Dog’s Wish is dog trainer Ina’s way of giving back everything she learnt from overcoming fear of dogs. She is a certified trainer and coach. She wanted a logotype that would express her business in a sophisticated yet friendly way, and to capture all the love and calmness she aims to transmit to dogs and owners. The logotype was inspired by my interpretation of a dog that is dreaming, making a wish. The soft corners of the typeface are friendly, while the air between the elements elevates the design and brings in the sophistication. The main colors are dark soft brown, reminiscent of the warmth of earth and an orange-yellow, a happy color that shows optimism and energy. I combined it with a light blue, reminiscent of the sky, to highlight the outdoors element even more. The website incorporates blobs, like the bubbles in wishes and dreams drawing interpretation, and a playful layout that makes the site more laid back and inviting.